Skip to main content

Etruscan Square

Architectural visual of Etruscan Square

Major Mixed Use Redevelopment of Stoke-On-Trent's Creative Quarter

The Etruscan Square masterplan for the Stoke City Regeneration forms part of a larger redevelopment of the greater Stoke Area. Glancy Nicholls have been working closely with Stoke City Council to understand their aspirations and develop a responsive design that will increase footfall within the city, support both a day and night-time economy, and respond to their new transport strategy.

The project has been designed to provide a truly mixed-use development, supporting and enhancing the environment and viability of those around it. The final proposal incorporates extensive Public Realm works, alongside a Sports Arena, and commercial and residential provision.

The proposal creates links to the existing City Centre, Bus Station and Proposed Light Rail through a new Public Square and pedestrianised Urban Realm, promoting with a myriad of activity along pedestrian priority routes and providing active ground floor frontages. It also includes open social areas, creating a sustainable green heart within the city core, located to maximise visual links into the town centre as well as emphasise views of the countryside. The final proposal provides an improved user and visitor experience for all.


Etruscan Square is Stoke’s landmark sustainable redevelopment, which links Hanley’s centre through to the Bus station and future light rail. It integrates green corridors bordered by a mix of modern developments designed to celebrate Stoke’s past in a contemporary way. The proposed Arena celebrates this through its modern use of terracotta fins finished in colours to represent Stoke’s primary pottery heritage companies of Wedgwood and Royal Dalton.

Masterplan visual of Etruscan Square